Amazing. I dont need to tell you that we live in a hyper-politically-correct society. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Ive never gotten that impression. Appreciate your thoughts, Robert. It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. This has been decades in the making, and has been very subtle and well planned. Predictably, no one commented. Of course they didnt. Youre right, Joey TV *is* unwatchable. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. It is pretty pathetic. But alot of us are tuning out from media like this. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. Correct. I hate to say, but I think it truly fuels the fire for even more racism. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Opinions expressed are those of the author. Bang on, Dennis. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. It should be pretty easy to find bad reviews for companies whove broken their promises. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. But even worse is what went on before, during, and after the three matches Serena Williams played. Forced diversity is not working for me. Kris, I cant say you made a bad decision pulling the plug all those years ago. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. You arent good enough to even get a black man? It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Over the past few months, its been out of control. About the whole social justice push. A solution might be to use No actors! Not to mention that the sacred cow that feeds and finances most of the media is never called out. as racists. (Ok, so sue me or yell at me, Im too old to care.). Companies will be forced to address their . Its all such a bunch of crap because the WOKE folks have taken over. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. All this black advertising and also black programming has truly gotten out of hand. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Inclusive and diverse campaigns start from within. blacks murder whites at TEN times the rate of vice versa I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. Man, this country is in the toilet now. I like my man to act like a man and not line me. Always try to be sensitive and try to feel how others may feel. But jeez, its getting worse and worse. GoodRx The Garcias are good at getting the most out of things. The contrast between todays media and the real world is truly striking. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. Black men in commercials are all very handsome, tall, athletic, and competent. Hi, Merle. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. I gave been living in Latin America, Costa Rica, for the last 13 years. Now send $5 to BLM for repentance. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) I certainly understand what youre trying to say, but the truth is . Even more telling, the. My husband pointed this out to me some time ago. I am making a mental note to avoid these products. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Why not? I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. I dont believe they are diverse just playing the role. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. We watch a few shows, mostly our old favorites, with very few new ones. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? It requires focus and a deep, longstanding commitment. (However, before I say more, I must correct you on one thing. No, I suggest you do a web search to find what you are looking for. Ive been retired for 9 months now and I have been watching a lot of TV lately. Of course, when I searched with Google for this, nothing would show up. Certainly the George Floyd killing was a catalyst. Mandy Glidewell, CentricsIT, 9. Where were all of these companies five years ago. But the point is in The Cranky Creatives response, which is spot on. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. You know its not right to be white in todays Woke society . Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. I havent noticed, but Ill be sure to listen for it now. Dont be obtuse. Thanks for letting me know its not just me thinking it anymore. I really feel sorry for the kids being born today. Large advertising companies? Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Boy.. America lost its spine. Its shallow and degrading. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. I would agree, but Im kinda old and untrained for warfare against my country. Your company may already be a member.View our member list to find out, or create a new account. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. And lastly, the attack on white males in commercials has been going on for years. (Facebook Advertising) 10. A firestorm indeed, Robert. if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . But lets be honest, how many families does that represent? Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Maybe this is why advertisers are pushing these social agendas?? They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. I do not need to go outside in my front yard and scream to the world I AM GAY!!! I just think you dont like being manipulated. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. And it goes beyond just media. We arent being displaced both figuratively and literally by Canadians. Agreed on all points! I cant stand it. To be honest, I feel more badly for any black people watching this crap. Lets make it so. Thanks, Jackson. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Im not talking about changing demographics. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. Tired of it! By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. This should be the test used to determine if someone is male or female. Charlton Heston got famous for playing non-Christian Biblical characters. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. I am completely disappointed over everything happening. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. I love this comment. I am a CAT. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. All rights reserved. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. These schemes absolutely have a shelf life and we are at the end of ours. The BLM movement really made an impact on the American psyche. Youre not alone in that theory, Anonymous. The neighbors are all black and mixed race. While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. And the viewers are being insulted. Published on February 05, 2021. Thank you! . This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. are flooded with open borders watering down the natives. https://en.wikipedia.org/wiki/Woman Is this social engineering or some type of reparations for past indiscretions? If everyone sits around complaining but not taking any action they and their agenda win. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. Also cartoon ads having black cartoon characters. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Could black players in the NHL then foot the bill for this? Integration will only come gradually over generations. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. Subliminally the affect is that white females should be dating black males or are supposed too. People need to be made aware that they are being misrepresented on company boards. I totally agree with everything youve written here . Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences.
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